Velour designs cultures that people want to belong to.
We don’t belong to products or brands. We belong to cultures that inspire and validate us. We’re not talking about mere fandom, or branding. A carefully designed culture can be bigger, more powerful, more human, and more valuable. Velour focuses on strengthening and expanding our partners’ unique cultures by aligning strategy, graphic design, content development, merchandise design, community motivation and other creative disciplines, making them cohesive, magnetic and hard to resist.
Services
Velour is a full-service design firm working with highly creative, highly collaborative, non-traditional partners in culture-driving industries. Our approach is raw, open, sometimes unstructured, and always surprising in some way.
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Mapping your unique culture and the cultural terrain surrounding your audience, delivering the way forward, including understandings of:
identity drivers
aesthetic codes
behavioral signals
emerging tensions
authenticity thresholds
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We articulate the values and characteristics that make up your unique culture and build the visible and experiential system, delivering the blueprint for your visual and experiential world, including
identity design
visual language
motion and film language
content architecture
merchandise ecosystems
cultural experiences and environments
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Making all of the visuals, icons, objects, content and experiences that bring it all to life, including:
Content Programs
Merchandise Design
Collaborationsand Partnerships
Experiential Moments
Community Initiatives and Touchpoints
